The Challenge:

Build audience around writing craft and creative development. Establish brand voice and messaging system. Manage premium publishing platform.

What I Built:

CONTENT STRATEGY

• Long-form newsletter on writing craft

• Consistent publishing schedule and editorial calendar

• SEO and audience engagement strategies

• Digital resources and writing tools for creatives
  
  

BRAND DEVELOPMENT

• Refined brand messaging and storytelling approach

• Developed distinctive brand voice

• Created foundation for future brand work

• Platform management on Ghost Pro (premium tier)
  
  

PUBLISHING & PLATFORM

• Ghost Pro setup and management

• Newsletter design and formatting

• Email delivery and subscriber management

• Content strategy and audience growth
  
  

The Results:

• Refined messaging and voice (powered all future brands)

• Consistent content publishing system

• Foundation for brand-building expertise

• Premium platform management experience
  
  

Key Takeaway:

This is where I learned brand voice, messaging frameworks, and content systems that I now bring to every client project.