Soulful IELTS
Soulful IELTS Gallery
About the Brand & the Concept
THE CHALLENGE:
Build an IELTS education brand from zero. Grow audience organically. Create products that sell. No paid ads, no existing following.
WHAT WE BUILT:
BRAND FOUNDATION
Complete brand identity (Soulful IELTS positioning)
Messaging for IELTS test-takers (encouragement + practical help)
Visual identity and brand assets
CONTENT & AUDIENCE GROWTH
Grew to 1.9K Threads followers through consistent, valuable content
Multiple viral posts (thousands of impressions, high engagement)
Built YouTube channel to 388 subscribers with educational tutorials
Zero paid ads, 100% organic growth through quality content
DIGITAL PRODUCTS
Wrote 3 comprehensive eBooks: Unorthodox Guide to IELTS (Mindset) + Master IELTS Grammar + IELTS Preparation Kit
Designed complete study resources (sample essays, vocabulary banks, mock tests)
Set up Gumroad for product sales
Email marketing system for nurturing leads
COACHING & SERVICES
1:1 IELTS coaching and performance assessments
Custom lesson plans aligned with student goals
Direct client acquisition through content marketing
FULL PRODUCTION
Scripted, filmed, edited all YouTube content
Designed all graphics and marketing materials (Canva)
Built WordPress website
Managed all client communication and systems
THE RESULTS:
1.9K Threads followers (organic, no paid promotion)
388 YouTube subscribers (educational content)
Multiple viral posts generating thousands of impressions
Paying clients from content marketing alone
Two published digital products generating revenue
Proven content system that scales
THE LEARNING:
Through building Soulful IELTS, we discovered the IELTS market is highly price-conscious. This informed our strategic pivot to a passion niche with better long-term potential.
SKILLS DEMONSTRATED:
Organic audience growth (0 to 1.9K)
Viral content creation (Threads strategy)
Video production & YouTube growth
Digital product creation & sales
Educational content design
Multi-platform brand building
THE CHALLENGE:
Build an IELTS education brand from zero. Grow audience organically. Create products that sell. No paid ads, no existing following.
WHAT WE BUILT:
BRAND FOUNDATION
Complete brand identity (Soulful IELTS positioning)
Messaging for IELTS test-takers (encouragement + practical help)
Visual identity and brand assets
CONTENT & AUDIENCE GROWTH
Grew to 1.9K Threads followers through consistent, valuable content
Multiple viral posts (thousands of impressions, high engagement)
Built YouTube channel to 388 subscribers with educational tutorials
Zero paid ads, 100% organic growth through quality content
DIGITAL PRODUCTS
Wrote 3 comprehensive eBooks: Unorthodox Guide to IELTS (Mindset) + Master IELTS Grammar + IELTS Preparation Kit
Designed complete study resources (sample essays, vocabulary banks, mock tests)
Set up Gumroad for product sales
Email marketing system for nurturing leads
COACHING & SERVICES
1:1 IELTS coaching and performance assessments
Custom lesson plans aligned with student goals
Direct client acquisition through content marketing
FULL PRODUCTION
Scripted, filmed, edited all YouTube content
Designed all graphics and marketing materials (Canva)
Built WordPress website
Managed all client communication and systems
THE RESULTS:
1.9K Threads followers (organic, no paid promotion)
388 YouTube subscribers (educational content)
Multiple viral posts generating thousands of impressions
Paying clients from content marketing alone
Two published digital products generating revenue
Proven content system that scales
THE LEARNING:
Through building Soulful IELTS, we discovered the IELTS market is highly price-conscious. This informed our strategic pivot to a passion niche with better long-term potential.
SKILLS DEMONSTRATED:
Organic audience growth (0 to 1.9K)
Viral content creation (Threads strategy)
Video production & YouTube growth
Digital product creation & sales
Educational content design
Multi-platform brand building
THE CHALLENGE:
Build an IELTS education brand from zero. Grow audience organically. Create products that sell. No paid ads, no existing following.
WHAT WE BUILT:
BRAND FOUNDATION
Complete brand identity (Soulful IELTS positioning)
Messaging for IELTS test-takers (encouragement + practical help)
Visual identity and brand assets
CONTENT & AUDIENCE GROWTH
Grew to 1.9K Threads followers through consistent, valuable content
Multiple viral posts (thousands of impressions, high engagement)
Built YouTube channel to 388 subscribers with educational tutorials
Zero paid ads, 100% organic growth through quality content
DIGITAL PRODUCTS
Wrote 3 comprehensive eBooks: Unorthodox Guide to IELTS (Mindset) + Master IELTS Grammar + IELTS Preparation Kit
Designed complete study resources (sample essays, vocabulary banks, mock tests)
Set up Gumroad for product sales
Email marketing system for nurturing leads
COACHING & SERVICES
1:1 IELTS coaching and performance assessments
Custom lesson plans aligned with student goals
Direct client acquisition through content marketing
FULL PRODUCTION
Scripted, filmed, edited all YouTube content
Designed all graphics and marketing materials (Canva)
Built WordPress website
Managed all client communication and systems
THE RESULTS:
1.9K Threads followers (organic, no paid promotion)
388 YouTube subscribers (educational content)
Multiple viral posts generating thousands of impressions
Paying clients from content marketing alone
Two published digital products generating revenue
Proven content system that scales
THE LEARNING:
Through building Soulful IELTS, we discovered the IELTS market is highly price-conscious. This informed our strategic pivot to a passion niche with better long-term potential.
SKILLS DEMONSTRATED:
Organic audience growth (0 to 1.9K)
Viral content creation (Threads strategy)
Video production & YouTube growth
Digital product creation & sales
Educational content design
Multi-platform brand building